ipad app

Net-A-Porter bets on social commerce with new ‘Netbook’ iPad app

Net-A-Porter has launched a new mobile app, called The Netbook, that steps up the retailer’s move into social commerce.

The iOS app is based on the ‘Live’ feature that sits on the site’s homepage and acts like a carousel ticking through the latest products that customers have purchased.

Until now the product feed was anonymous, so the new app is an attempt to give customers an online identity on Net-A-Porter which then creates an additional social layer to the site and makes the recommendations more powerful.

Once they’ve created a profile users can create a wish list within the app by ‘loving’ different products and also follow other users by ‘admiring’ them.

The Netbook is currently invite-only and the launch was timed to coincide with London Fashion Week so that Net-A-Porter can sign up bloggers, stylists, designers and other members of the fashion glitterati. Everyone else will have to join a waiting list.

Premier Inn’s simple iPad app is a useful tool for business travellers

Premier Inn recently unveiled a new iPad app alongside a revamped iPhone version as it seeks to increase mobile sales and repeat bookings.

The hotel chain took more than 100,000 bookings through its iPhone app in 2012 and the updated version has already seen average daily sales conversions increase from 3% to 5.9%.

Designed by Grapple, the new apps feature improved navigation, redesigned booking function, Trip Advisor ratings, the ability to add extras such as breakfast, and a simplified process for booking repeat stays.

The iPhone app has been downloaded more than two million times since it was first launched in January 2011, so to find out what the fuss is about I tried out the new iPad version…

Mr Porter underlines its luxury credentials with impressive new iPad app

Online clothing retailer Mr Porter has launched a new iPad app, The Tux, that acts as guide for men preparing for a formal party.

It’s packed full of video content and hi-res imagery that gives the user advice on how to pick the right tuxedo and accessories, as well as educating them on the correct way to behave on formal occasions.

The focus on entertainment mirrors the functionality of an iPad app that Net-A-Porter launched in August, and highlights that fact that the brand view tablets as a valuable tool for growing the brand as well as driving sales.

But while the Net-A-Porter app focused on women’s fashion in general, Mr Porter’s solely deals with content around tuxedos.

USA Today redesigns its website to look like an iPad app

USA Today unveiled new designs for its newspaper, website and mobile apps over the weekend to coincide with its 30th birthday.

According to a statement by Larry Kramer, the company’s president and publisher, the idea is to reinvigorate “the value of print media while introducing new digital products.”

The digital platforms have been designed to include bigger images and more graphic-driven stories, as well as live video coverage and instant analysis and commentary.

Both the old version and the revamped version of the website are available online at the moment, so I took a look at the new iteration to see whether this truly is the future of online journalism…

Mobile sites vs apps: which one do I need for my business?

By 2014, mobile internet is set to overtake fixed internet access. This was the big headline from Microsoft Tag’s Mobile Marketing infographic last year.  

No surprise perhaps, seeing that out of the world’s 4bn mobile phones in use, 1.08bn are smartphones, and apps have become a global phenomenon. Apple’s App Store alone has now reached 25bn downloads, tracking at 1bn downloads a month, a figure nine times greater than the number of burgers sold by McDonald’s!

Consumer’s expectations are changing and as more and more businesses go mobile, you need to ensure you’re not losing customers by not moving with them.

If 10% of your total audience are using a mobile device to reach your website, it might be time to start thinking about making an investment in mobile. 

Can ‘iPadvertising’ save mobile advertising?

The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed iPadvertising, might start to bear fruit not only for mobile advertising, but the advertising industry in general. 

Will mobile advertising finally grow up and be taken seriously with the emergence of the tablet?