When Apple launched iAds, Steve Jobs said that the foray into advertising was about more than just exploiting an obvious opportunity. “We want to
change the quality of the advertising,” he said.
But while Apple’s successes are generally pretty clear-cut, the verdict is still out on iAd. Some of the advertisers buying in early didn’t like Apple’s micromanagement of creative, there were delays and high minimums, and the return is still subject to debate.
More recently, questions were raised over Apple’s ability to move iAd inventory, as some developers have reported low fill rates.