iphone

The Samsung vs. Apple mobile battle continues: Stats

The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.

The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.

But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.

Safari in iOS9 to make ad blocking easier

The hits just keep coming for advertisers looking to reach consumers through digital ads.

The latest setback for online advertising: the version of Safari that will ship with iOS 9 will make it possible for developers to build ad blocking extensions.

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

14 fascinating APAC digital marketing stats from April 2015

Here it is, folks, our monthly roundup of digital marketing stats from around Asia-Pacific.

This month it includes programmatic advertising, mobile marketing in Australia, India’s growing online population, contactless payments, and a whole lot more.

Start Me Up! A profile of social treating app Givvit

Givvit is a new mobile app that enables users to send their friends small gifts, an activity it describes as ‘social treating’.

Available on iPhone and Android, the treats include things like boxes of chocolates, flowers, restaurant vouchers, or a pint in your local pub.

The Body Shop’s iPhone app: a decent UX, but several flaws to fix

Here at Econsultancy we’ve written a lot about how multichannel retailers can use mobile apps to enhance the customer experience.

For example on Friday I reviewed House of Fraser’s new Android app, and I’ve previously reviewed B&Q’s mobile loyalty scheme.

Today I thought I’d point the spotlight on Body Shop, which updated its iPhone app in August but has yet to launch an Android version.

The app is marketed in-store and offers several multichannel tools, such as a store locator and barcode scanner.

So I borrowed my colleague’s iPhone and took Body Shop’s app for a spin…

What are iBeacons and why they might change marketing?

As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.

Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?

All this in a tone of voice that has been described as both ‘helpful’ and ‘not too rambling’.

Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases and acronyms surrounding the term iBeacons (NFC, BLE… iBeacons).

Let’s have a little wade through the jargon. Bear with me, I’ll try and do this as logically as possible.

65% of global smartphone owners use Android OS: stats

In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide.

Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011. 

These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed in 32 markets, representing 89% of the global internet population.

Here are some more fascinating stats from the study involving device ownership and privacy.

Optimising PPC landing pages for Christmas

During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?

I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.

However I’ve also realised that PPC ads are for nothing, and a complete waste of searcher’s time and an advertiser’s money, if conversion isn’t happening.