It’s time to do away with a project focused view of the web

Are you about to launch yet another web redesign project? If so, think again.

One of the reasons organisational websites fester and decay is because companies are good at projects and poor at iteration.

Most organisations like to think in terms of clearly defined projects. In many ways this makes a lot of sense. Projects are easily quantifiable in terms of the budget, resources and time involved. It is easier to find budget and resources for finite projects rather than ongoing investment.

This is why redesign projects are so common within web design. Organisations love them because they have a clearly defined scope and provide an easily identified deliverable.

In short, for specific investment you can see a tangible change.