You really don’t need me to tell you that there’s a LEGO movie out right now. It’s impossible to ignore.
Heck, even as I write this there’s a Culture Show special on BBC2 right now about how LEGO has influenced architecture. Funnily enough, when constructing our house, the builders ran out of red bricks halfway up and had to finish with yellows and greens.
Warner Bros. began the marketing push seven months ago in June 2013 with a rapturously received teaser trailer and continued with a solid social marketing strategy, which saw very close engagement on social channels that continues through to this week of release.
ITV even turned over an entire advert break during its Sunday night edition of Dancing on Ice to LEGO, during which adverts from BT, Confused.com and Premier Inn were remade with LEGO models.