IVIS group

Half of the top 50 retailers don’t offer click and collect

Despite the importance of a joined up multichannel strategy, fewer than half of the UK’s top 50 retailers currently offer a click and collect service.

A survey by IVIS Group found that a quarter of the companies that do offer click and collect don’t extend the service to mobile customers.

Homebase’s head of multichannel Andy McWilliams recently flagged up the company’s reserve and collect tool as key to its online strategy.