Jack Dorsey

Twitter names new CEO: what it means for marketers

On Monday, Twitter announced that it has named Jack Dorsey its permanent CEO.

Although Dorsey, the company’s co-founder, has been serving as interim CEO for months, the move is not without controversy because Dorsey also serves as CEO of another company, Square, which is expected to go public soon.

Square’s proposition for small businesses: Analytics

Twitter founder Jack Dorsey is getting a lot of attention for his latest venture. Square, his mobile payments platform, is already the darling of the startup world. The company was valued at $40 million before it even launched.

But the mobile payment space is quickly getting crowded. Today at TechCrunch Disrupt, Dorsey explained the feature he thinks will set his product apart from other mobile payment products: analytics.

The future of media: It’s all about trust

No one knows the silver bullet that will save media companies struggling to survive in today’s economy, but more than a few media execs are certain of one thing: there will be a premium on trust. Speaking at IWantMedia’s Future of Media: 2009 panel, Nick Denton, Craig Newmark and Jack Dorsey were agreed that success online will increasingly depend on consumer trust. (video here)

According to Newmark, the founder of Craig’s List: “Trust is the new black.”

This is increasingly a concern for media companies dependent on ads for revenue for a good reason: consumers don’t trust advertising.