jaguar

Virtual reality: Content marketing’s next big trend

In my opinion, virtual reality is set to become the content marketing trend for 2017.  

Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s already in use.

12 of the best branded Instagram videos of March 2014

Here are some of the finest branded Instagram videos from March 2014. 

There were some brilliant Instagram campaigns in March. One of the most encouraging success stories was WaterAid’s single Instagram video submission to a ‘weekend hashtag project’ leading to an increase in 22,000 followers in just two weeks.

You can read about that campaign and many others here: seven inspirational campaigns from WaterAid.

In other news, has the term instavids caught on as a popular portmanteau term for Instagram video yet? Lets check with Google Trends…

The 10 most shared ads of Super Bowl 2014 are…

Scroll down to see the entire list, but first, here are the major stats.

According to Unruly’s Viral Video Chart, Budweiser’s ‘Puppy Love’ was the most shared ad of Super Bowl XLVIII with close to 1.4m shares so far. This makes it the sixth most shared Super Bowl ad of all time… so far.

The Anheuser–Busch InBev brand also took the second spot and has finally eclipsed Volkswagen as the most shared brand of all time. Although Volkswagen’s Star Wars themed ‘The Force’ still sits at number one in the top 20 most shared Super Bowl ads of all time chart.

This is the second year running that Budweiser has topped the table. Last year’s ‘Brotherhood’ advert is currently the third most shared Super Bowl ad of all time, with 2.8m shares. 1.5m of which it achieved by Super Bowl Monday.

How to move ‘beyond the like’

As we approach the end of Social Media Week, we caught the last session at Hearst with Beyond the Like for Lifestyle Brands with presentations by Richard Jones of EngageSciences, Eve Sangenito of Brandwatch, David St. John Tradewell of Econsultancy, We Are Social’s Robin Grant and Craig Hepburn, Global Head of Digital and Social for Nokia.

One of the biggest takeaways was an urge for marketers to look beyond sheer numbers and to look at who is engaging and what actions these lead to. Why blanket market to 50,000 fans when only 9,000 are actually bringing in the majority of engagement, shares and revenue.

Jaguar and Land Rover make big commitment to mobile

jaguar logoLuxury brands are gasping for air. Automotive doesn’t seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, Jaguar and Land Rover have together committed $1.6 million to US mobile advertising.

That’s a big, big buy. And it represents only 60 percent of the automakers’ total mobile budget.land rover

Mobile ad network AdMob will be running the campaigns, once they stop jumping for joy at company HQ. Earlier this month, the company got a C round cash infusion of $12.5 million.

As an article in Ad Age points out, this level of commitment to the mobile platform borders on the unprecedented. Mobile is still very much in the sandbox of digital spending, accounting for only a small proportion of experimental marketing budgets — and who’s experimenting with money these day?

The report cites TNS Media Intelligence data indicating Land Rover spent $63 million on domestic measured media in the