Jake Nickell

Threadless founder Jake Nickell on community and crowdsourcing

Jake Nickell is the founder of Threadless, a brand that has become synonymous with t-shirts, design, community and crowdsourcing. Somewhat disturbingly, Threadless is this year celebrating its tenth birthday. They grow up so quickly these days! 

Jake has commemorated this double-figure milestone by producing a rather lovely book, called Threadless: Ten Years of T-Shirts from the World’s Most Inspiring Design Community.

It features some of the best t-shirt designs ten years and also provides a step-by-step history of Threadless, which makes for an interesting read. 

I interviewed Jake to find out more about the company’s approach to community engagement…