I’ve spent a lot of time since 2009 advising clients on email strategy and implementation, but less on actual implementation.
I was starting to miss the fun of creating campaigns, hitting the send button and watching the results. That changed when I decided to launch a new UK crowdfunding startup, with some close friends.
As Head of Digital, I’ve had to get back into the detail of email marketing and think beyond the strategy. This blog shares my experience on what makes for good email marketing in terms of process and strategy components.
I hope you find it useful reading.