Jamie Murray Wells

Glasses Direct introduces interactive video mirror

To get around the problem of shoppers not being able to try on glasses as they would offline, Glasses Direct has introduced a clever new feature called Video Mirror.

If they have a webcam, customers can use Video Mirror to see the glasses on their face, and even move around to see how they look from different angles.

Glasses Direct Video Mirror

Q&A: Glasses Direct founder Jamie Murray Wells

Jamie Murray WellsSince its launch in 2004 with the model of providing glasses at a fraction of the cost of high street opticians, Glasses Direct has become a great e-commerce success story, and recently announced a second funding round of £10m.

I’ve been talking to founder Jamie Murray Wells about the story behind the growth of the company, the recent funding round, and the lessons for other entrepreneurs…