Ayssa Adnani of jamieoliver.com on a UX-focused redesign

Jamieoliver.com was redesigned recently, with a focus on providing an improved user experience, and tempting visitors to look at more than just recipes. 

It’s a tricky balance to strike, and the aim was to continue the focus on recipes, while attempting to showcase the other content and areas of the site. 

I’ve been speaking to Jamie Oliver Head of Online Ayssa Adnani, and Pixelgroup, who were responsible for the redesign.