Japan

LINE: what can you learn from the mobile content hub you’ve never heard of?

The numbers are compelling: 7bn messages sent between 230m users of its messaging app, 200m downloads of its games, 10m Indian users in three months as well as tens of millions in Spain, South America, Indonesia and beyond.

LINE is a large content hub, and once you’ve downloaded the messaging app, you’re hooked into a network that gives away a lot of fun stuff for free, and ties everything together with a very strong brand.

So what is LINE doing that’s significant, and how will it begin to affect other brands on mobile?

Q&A: Jumptap founder Jorey Ramer on international mobile

Jorey Ramer, JumptapGoogle gobbled up Admob and Apple ate Quattro, and now there are only a
few independent mobile ad networks with any measure of technology or scale. Jumptap is one of them, though the company previously received investment from ad industry behemoth WPP.  

Now, Jumptap can count Dentsu – one of Japan’s largest advertising agencies – as a backer as well. Dentsu subsidiary cci has made a strategic investment in Jumptap. So we chatted with Jorey Ramer, the company’s founder and VP of corporate
development, about the deal, mobile advertising in Japan, and what we’ll see in the US in 2011.

Six enlightening mobile commerce presentations

To tie in with the launch of Econsultancy’s Mobile E-commerce Best Practice Guide this week, I’ve been finding some interesting presentations on the subject from the excellent Slideshare.

Presentations include a recent Taptu report on the future state of the mobile web, a look at some mobile commerce sites from US brands, and a fascinating look at the mobile commerce market in Japan, which offers some useful lessons for retailers in Europe and North America.