Japan

LINE: what can you learn from the mobile content hub you’ve never heard of?

The numbers are compelling: 7bn messages sent between 230m users of its messaging app, 200m downloads of its games, 10m Indian users in three months as well as tens of millions in Spain, South America, Indonesia and beyond.

LINE is a large content hub, and once you’ve downloaded the messaging app, you’re hooked into a network that gives away a lot of fun stuff for free, and ties everything together with a very strong brand.

So what is LINE doing that’s significant, and how will it begin to affect other brands on mobile?