Javari provides the best customer experience: study

Online shoe retailer Javari has the best user experience of 51 leading e-commerce websites, according to a new study. 

Javari, which is an offshoot of Amazon, achieved this thanks to excellent scores for search and navigation, as well as its delivery and returns process. 

I’ve been looking at the eDigital Research report in detail, as well as what Javari is doing well online…

Etailers focus on product page improvements: study

Online retailers are increasing their focus on product pages, providing richer features and improved product images in an attempt to improve conversion rates, according to a new study. 

Product pages play a huge role in converting visitors into customers, and this is an area where many retailers can still improve. I’ve been looking at some examples from the report… 

Site review:

Launched at the end of last week, is Amazon’s new standalone site selling footwear and handbags.

The online retail behemoth has been selling shoes on its main site for some time, but launched a dedicated site to attract more brands. I’ve been taking a closer look at the website…