jay-z

What your website can learn from Google’s Rap Genius ban

Thanks to a 10 day ban from Google, the lyrics website Rap Genius saw an 80% plummet in its daily traffic over Christmas.

The site has now been restored to the Google SERPs, but at what cost? Here I’ll take a look at what Rap Genius did to incur such a punishment from Google and what lessons or warnings your website can learn from this?

I’ll also answer the question, what the hell is Rap Genius?

Beyoncé breaks all digital music records with unmarketed surprise album

Beyoncé’s self-titled new album, Beyoncé (I feel like I didn’t really need to say that), has destroyed the internet this weekend in a pre-Christmas gamble which has seen the ex-Child of Destiny installed as the new monarch of pop.

Picking the penultimate weekend before Christmas goes against all traditional new album release logic. Mid-November to Mid-January is a barren wasteland of Susan Boyle, greatest hits compilations and swing albums by nice young men your mum likes. Nobody good releases new music at this time of year. Nobody.

But then the Carter family rarely have been ones to stick with traditional record release logic, just look at Jay-Z who released his last album Magna Carta Holy Grail through a mobile app earlier in the year. (Read more about that in six musicians embracing app technology)

Six bands or musicians embracing app technology

Bands and musicians who consider themselves at the forefront of technology are beginning to use app software as a way to engage with a now almost entirely digital orientated audience.

Bjork’s beautifully immersive Biophilia app, released in 2011 to tie into her album of the same name, paved the way for new technology to enhance the listening experience, however it’s taken a couple of years for fellow pioneers to use the same technology to a similarly high standard.

With a few artists recently announcing new apps to accompany their forthcoming releases, lets take a look at some of the more interesting examples, beginning with the trendsetter: