jeans. john lewis

How can retailers make it easier to buy jeans online?

Jeans are apparently the most difficult item of clothing to buy online, according to a new consumer survey.

Almost a third of shoppers (29.5%) identified jeans as the trickiest product to buy, followed by shoes/footwear with 18.2%.

There were also a number of bizarre responses to the open-ended question, including Appalachian dance outfits and Elizabethan ruff, however it’s safe to assume that the customer experience of buying jeans is a more pressing concern for most online fashion retailers.