Jeff Zucker

NBC’s Jeff Zucker is still wasting digital dimes

Jeff Zucker may have upgraded his assessment of online ad revenue, but that doesn’t mean his network is ready to tap the digital space for all its worth.

The NBC Universal chief used to say that he wasn’t ready to sacrifice
“analog dollars” for “digital pennies.” He’s since gotten more charitable towards online revenue — saying that it now garners “digital dimes” — but that doesn’t mean he’s interested in collecting all of it.