According to Gartner, marketers are becoming increasingly responsible for buying marketing related technology and services. In fact, Gartner predicts that by 2017 the CMO will spend more on IT than the CIO.
Here at Brandworkz, we are seeing a growing trend for marketers to implement online brand management or digital asset management systems.
In line with this trend, marketing and brand teams in global companies are becoming used to using their brand management portal or digital asset management system widely and frequently and probably take its working resources pretty much for granted.
But we believe your brand portal can be a much greater an asset to your business if everyone in the organization makes use of it.
It’s true that people working in other departments don’t always see themselves as directly responsible for the brand. And yet, if your HR team, sales people and IT department can also be converted to brand evangelism, the outcome can be hugely positive in terms of building your business.
Here are five ways in which you can help make that happen…