One of the stumbling blocks of small to medium sized businesses, is their ability to manage their ad spend in the most efficient and effective way. They often don’t have a large team or the budgets to do so and are looking to save time and money.
Pricing Engine is a new start up that recently launched into Beta as a tool to help marketers not only do digital advertising themselves, but to be more effective at it. It was created to help marketers know where they are, how they’re doing compared to their peers, and what they should do to improve it.
I had a chance to talk to Jeremy Kagan, CEO of Pricing Engine, about his new product and how he envisions how it is going to change the way SMBs, consultants and B2B enterprise clients do business.