Anything that can be digitalized will be, and the Internet will be the dominant mode of distribution. But, Jerry Storch, CEO of Toys R Us, stressed today at the Shop.org conference, that for physical products, the internet (direct to home) will not dominate sales…until they invent the transporter.
Stores make money and a lot of money. Now Storch didn’t represent a bricks and mortar retailer ranting and railing against the internet and selling online. Rather he kicked off the conference with a call to action urging retailers not to search for the magic pill but to be where the customers are and have an omnichannel approach to retail.