Seven great examples of engaging Pinterest competitions

Competitions are increasingly popular among brands using Pinterest and are a good way to increase the virality of content by encouraging users to spread branded images across the Pinterest network.

It can also be a useful, if slightly cynical way of quickly boosting your number of followers.

This is no different from the way that businesses have been using Facebook for years, and we recently pointed out eight examples of brands that have run Instagram competitions.

Our new Pinterest for Business Best Practice Guide includes advice on how to run competitions on the platform, including analysis of real life examples.

Jetsetter’s Kate Spade promo created 77,000 new members

Jetsetter has revealed that its Kate Spade competition last December was its biggest acquisition partnership to date, with over 23,000 entries filed online and over 54,000 coming from instore promotions.

Since opting in to the sweepstake meant registering, this resulted in a total of 77,000 new members for Jetsetter.

The members-only travel sales site also launched its first Pinterest competition yesterday and is due to make an announcement later today about a ‘big name CMO’ joining the company.

Jetsetter and Norah Jones: an opportunity missed

Last week vacation specialist Jetsetter partnered with Norah Jones to preview her song Travelin’ On.

Tnooz reported that the site would be streaming the song from Jones’ upcoming album, Little Broken Hearts, via Soundcloud from March 20-25 ahead of its May 1st release date. Plus, Jetsetter would be a one-hour preview before it went anywhere else.

The brand created a ticket and hotel package for her August 7 concert at the Santa Barbara Bowl in California, which it said would be sold via its website, Facebook page and Twitter account “for several weeks”.