jo malone

How Jo Loves creates a memorable retail experience

It’s not easy to make a comeback. Jo Malone – who sold her business to Estée Lauder in 1999 and stepped down as creative director in 2006 – knows this more than anyone.

However, with Jo Loves, a passion project that brought Jo back to the world of luxury fragrance after a five-year hiatus, the entrepreneur has once again found success.