Lessons from John Lewis on bringing together the digital and physical at Christmas
John Lewis Customer Director Claire Pointon discusses experiential retail at Christmas and customers’ expectations of a ‘connected’ brand.
Seven excellent examples of ecommerce checkout best practice
Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale. Here’s how to make sure yours is the former – complete with some great examples from online retailers.
18 companies with brilliant digital strategies
Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned.
Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta
The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season.
How can struggling high street retailers step up their online strategies?
News headlines in 2018 have been full of woe for UK high street retailers.
A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.
How Britain’s favourite brands are attracting consumers this Christmas
Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.
But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?
John Lewis combines TV ad with Snapchat lens and email
Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.
This year a Snapchat campaign will run alongside.
Below, I’ve included the ad, a recording of me through the lens, and John Lewis’ email creative, for your delectation.
Six iconic retailers and their digital transformation journeys
How is retail being changed by digital?
What better way to find out than by looking at six icons of retail, three from the US (Macy’s, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).
Here are their digital transformation journeys, as they fight to compete with online and agile competitors.
Is John Lewis playing with fire with its annual Christmas advert?
The annual unveiling of John Lewis’s Christmas advert is upon us and, as has been the case for the past few years, the levels of anticipation and excitement are more than most brands would dare dream of.
The tradition began in 2007, remarkably recently given the campaigns have, for many, deposed the Coca-Cola Christmas advert as the official marker of the beginning of the yuletide period.
Why is John Lewis charging for click and collect?
John Lewis announced yesterday that it would be charging £2 for all click and collect orders under £30.
The retailer says this move will reduce costs and enable long term investment in the service, but is it a good idea?
How John Lewis presents its click and collect service
As reported in our post discussing what we’ve learnt about click and collect since Christmas 2014, click and collect at John Lewis overtook home delivery for the first time at the end of last year.
56% of John Lewis’s online customers chose to collect their goods from stores, rather than have them delivered to home addresses. Overall, click and collect orders grew by 47% compared to the same time last year. John Lewis online orders rose by 21.6% to £1.4bn.
How John Lewis, M&S and Debenhams handle on-site search
Not wishing to sound too astoundingly obvious right off the bat, but your on-site search tool is a key way in which visitors look for products on your website, especially if you carry a huge range of items.
The surprising thing is how easy it is to get on-onsite search wrong: bad placement, lack of auto-suggest, poorly displayed search results, and so on.