Johnston Press

Johnston Press CEO rejects paywalls to focus on digital ad revenues

Johnston Press (JP) CEO Ashley Highfield says he plans to make the newspaper publisher “digital-first” and keep its news content free online while increasing advertising revenues.

Speaking at The Guardian’s Changing Media Summit yesterday, Highfield said that mobile and web content would remain “free all the way” – but that the publisher would charge for iPad apps.

Since launching mobile sites for its 211 regional titles in December the company has added 2m unique users, taking JP’s overall online audience from 8m to 10m.

Johnston Press launches 211 regional mobile sites

Newspaper publisher Johnston Press has launched mobile sites for each of its 211 regional titles, which include The Yorkshire Post and The Bucks Herald.

The new mobile optimised sites will include news, sport and entertainment content, as well as job listings.

In addition the sites will integrate JP’s ‘Find it’ function which delivers user recommendations for local businesses.