Reading the blogosphere today it would be reasonable to think that Barack Obama has nominated Satan to lead the Federal Trade Commission. His name is actually Jon Leibowitz and all the talk about a “day of reckoning” for the online ad business will not be at the top of his agenda.
Leibowitz is a known anti-piracy advocate (good) and an aggressive
proponent of regulating online advertising (maybe not so good). He made
a speech on Feb. 12 while he was deeply into his job as one of the FTC
commissioners and investigating behavioral targeting. In that speech he
used the phrase “day of reckoning” about online ad regulation and
although it certainly has a promise of biblical wrath, he will not
smite this business.