Jonathan Klein

CNN’s irrational fear of social media

CNN has a big problem: its ratings are dropping. Big time. A New York
Times article this week pointed out that CNN’s main hosts have lost
almost 50% of their viewers over the past year.

And while CNN’s viewership is plummeting, its competitors are gaining
viewers. Several FOX News hosts have registered year-over-year
viewership gains in the range of 25-50%. And lest you think the drop in
CNN’s viewership is primarily the result of demographics or political
preferences, CNN is even being beat out at certain hours by MSNBC and
CNN’s lightweight news channel, HLN.