JPMorgan Chase – Econsultancy

Is the ad fraud problem really getting better? New research suggests not

Ad fraud is a huge problem, but the past year has seen growing optimism that progress was being made in the fight against the industry’s biggest threat.

The Association of National Advertisers (ANA) suggested that losses from ad fraud were going to drop from $7.2bn in 2016 to $6.5bn in 2017. What’s more, efforts to reduce common forms of ad fraud have gained traction. Perhaps most notably, the IAB Ads.txt standard, which aims to make spoofing much more difficult, is rapidly being adopted.

Blog Innovation and Trends

Employer-sponsored healthcare initiatives will create new opportunities for pharmas & medical device companies

Last month, Amazon, Berkshire Hathaway and JPMorgan Chase announced they were teaming up to launch a venture aimed at providing better, more cost-effective healthcare to their employees.

And then last week, it was reported that Apple is launching AC Wellness, “an independent medical practice dedicated to delivering compassionate, effective healthcare to the Apple employee population.”

Blog Digital Strategy

Amazon is looking to partner with a bank to offer checking accounts

Is there any industry that Amazon isn’t looking to enter?

On Monday, the Wall Street Journal reported that the online retail giant is in talks with a number of large banks, including JPMorgan Chase, about launching a checking account product that would be offered to Amazon customers.

Blog Digital Transformation

Three huge employers are going to try to disrupt healthcare

Late last year, reports surfaced suggesting that online retail giant Amazon was eyeing entry into the $400bn per year retail pharmacy market.

That still might come to pass, but in the meantime, Amazon is doing something that could prove far more disruptive.

Blog Advertising

Big banks are finding success with Zelle, but what does it really mean?

In late September, I asked: can big banks catch up to Venmo with P2P payments app Zelle?

Three months later, it would appear the answer is definitely maybe.

Blog Media planning and buying

How much waste is in the digital ad market?

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don’t want to waste money on ads that don’t realistically have the potential to deliver results.

But is it really possible for advertisers to identify wasteful digital ad spend and reduce or eliminate it?

Blog Video

JPMorgan Chase taps influencer family for how-to videos

In an effort to get more of its customers to use its digital banking features, JPMorgan Chase is getting into the influencer marketing act.

The bank, the largest in the US, has tapped the Holderness Family to create a series of how-to videos designed to help customers take advantage of Chase’s mobile and online banking offerings.