Julia Nalven

Using numbers on numbers: Ad optimization meets math

Much of the talk about data is vague – a list of “cans,” “wills” and “shoulds.” Econsultancy offers a new report today - Increased ROI – A Statistical Examination of Ad Optimization – that deals in hard figures.

Does display ad optimization work? If it does, what volume is required to balance out the time and trouble? This report, from Digital Vision Winner Julia Nalven, answers those questions in detailed but straightforward language.