JUMP 2012

Me, me, me! Are we being divas when it comes to getting joined up?

Last week Econsultancy hosted its very successful JUMP event, where I mingled with marketers and agencies to hear about the latest in multi-channel strategies and how to get all joined up.

The line-up was impressive, as was the quality of people, but there was a hint of diva in the air.

Now, don’t go jumping to conclusions. I know that speakers are generally going to say how innovative or wonderful they are. They would not have been asked to speak if they weren’t recognised as being forward thinking or experts in an area.  

Let me explain what I mean …