Google gobbled up Admob and Apple ate Quattro, and now there are only a
few independent mobile ad networks with any measure of technology or scale. Jumptap is one of them, though the company previously received investment from ad industry behemoth WPP.
Now, Jumptap can count Dentsu – one of Japan’s largest advertising agencies – as a backer as well. Dentsu subsidiary cci has made a strategic investment in Jumptap. So we chatted with Jorey Ramer, the company’s founder and VP of corporate
development, about the deal, mobile advertising in Japan, and what we’ll see in the US in 2011.