Jumptap

Q&A: Jumptap founder Jorey Ramer on international mobile

Jorey Ramer, JumptapGoogle gobbled up Admob and Apple ate Quattro, and now there are only a
few independent mobile ad networks with any measure of technology or scale. Jumptap is one of them, though the company previously received investment from ad industry behemoth WPP.  

Now, Jumptap can count Dentsu – one of Japan’s largest advertising agencies – as a backer as well. Dentsu subsidiary cci has made a strategic investment in Jumptap. So we chatted with Jorey Ramer, the company’s founder and VP of corporate
development, about the deal, mobile advertising in Japan, and what we’ll see in the US in 2011.

Case study: Continental gets in on the mobile surge with summer ad campaign

What’s the best way to reach frequent flyers on the go looking to spend money? For Continental Airlines, the answer was mobile banner ads. Over the summer, Continental ran sent banner ads to the mobile phones of consumers with household incomes over $100,000 that had traveled in the last three months.

According to MediaPost, the campaign increased awareness about Continental ads by 60%. Beyond the fact that consumers appear to be looking at banner ads in mobile, this campaign touches on the issue of mobile preparedness for brands. 

As consumers become more dependant on their phones for transactions and information, they’ll also start spending more money there. And campaigns like this show that brands equipped to handle the mobile shift will bring in increased revenue.