Q&A: Ariel Finkelstein on Kampyle and the future of analytics

Publishers are collecting ample supplies of data about their users online, but while it’s easy
to track where web surfers are going online and what they’re doing, figuring out why they make those
choices is a different matter.

Many companies are trying to figure out the best way to manage this,
and Google Analytics’ new API has allowed developers to integrate Google’s tools into their existing products.

Kampyle‘s online forms help companies gather and analyze actionable
feedback from users. Starting today, the Kampyle – Google Web Analytics
integration is available for publishers looking to close the feedback loop for user data.

We caught up with Kampyle CEO Ariel Finkelstein to discuss the future
of web analytics and get a slight reprimand about online surveys.
Whatever you do, don’t call Kampyle a survey company.