Kantar Media

Only 7% of British adults have used a connected TV to go online

Fewer than 10% of British adults have used a connected TV to go online, according to new data from Kantar Media.

The futurePROOF study found that just 17% of British adults own an internet ready TV set and more than a third (36%) of respondents said they did not see the point in going online through a TV set.

In fact the main motivations for buying a smart TV were traditional drivers, such as screen size and picture quality, rather than connectivity.

US paid search and display ad spend drops 6.2% in Q4

Paid search budgets among US advertisers were 6.4% lower in Q4 2011 compared to the same period in 2010, according to a new report from Kantar Media.

The drop was driven by a decrease in spending among financial, insurance and local service advertisers.

Display investments also decreased 5.9% in Q4, largely thanks to smaller budgets from automotive companies, telecom providers and travel companies.