Karl Largerfeld

Net-A-Porter confirms details for Karl Lagerfeld range

Fashion designer Karl Lagerfeld opened the LeWeb conference in Paris this morning by confirming the details of his exclusive range with Net-A-Porter.

During the informal Q&A with LeWeb founder Loic Le Meur, Net-A-Porter’s executive chairman Natalie Massenet revealed that the new ‘Karl’ range would be available to buy from January 25 2012.

People can visit net-a-porter.com to sign-up and receive more information in the coming weeks. Massenet said that the cross-channel marketing campaign will involve social media, mobile, augmented reality and a dedicated app.