Karma

Facebook Gifts: potent new revenue stream, or dud?

Last week, Facebook launched its latest initiative designed to prove that the world’s largest social network can make money, and lots of it.

Facebook Gifts, as the name implies, allows Facebook users to purchase gifts for their friends, family members and colleagues without leaving their favorite social network.

Facebook buys gifting app Karma as mobile spree continues

A failure to properly monetise its mobile platform has always been Facebook’s Achilles heel, so it’s no surprise that it has just acquired another mobile-based company.

Social gifting app Karma has become Facebook’s fifth mobile buyout so far this year, though the news was somewhat overshadowed by Friday’s IPO.

It follows the acquisitions of mobile companies Instagram, Lightbox, Tagtile and Glancee.