Keith Chambers is the founder and president of The Chambers Group, where he has worked with brands like Clorox, Del Monte, Arm &
Hammer, Scotch-Brite and Equal to launch new products for 30 years.
He has spend his career working on messaging for brands from Claritin to the Miss
America Pageant, and finally decided to share some of his expertise in a new book.
I caught up with Keith to talk about “Pull” and find out how digital is changing his business.