Time Out acquires buying club Keynoir

UK-based buying club Keynoir has been acquired by Time Out for an undisclosed fee.

Time Out says that this is just one in a range of product-specific acquisitions that will boost its foothold in the recommendations and booking market. 

Start Me Up! A profile of Keynoir

Launched recently, Keynoir is a new take on the group buying concept, which showcases one offer at a time on high quality restaurants, spas, hotels, and other experiences around London. It has secured a first round of funding worth £1.3m from Index Ventures and PROfounders Capital.

I’ve been talking to co-founder Glen Drury, previously CEO of Kelkoo, about the concept.

If you run a startup and fancy a Start Me Up profile then please throw your hat in the ring by emailing