kickbacks

Foursquare, kickbacks and consumers as media

Foursquare’s founder Dennis Crowley has an idea: turn influential social media users into affiliate marketers.

At a panel discussion the other day, he suggested that if you mention a
brand, or one of its products and services, and that mention generates
revenue for the brand, “you should get some kind of referrer’s fee.” He
predicted that within a year, “there will be some way for [users] to get
kickbacks
” through social media platforms.