Those that envy/hate Kim Kardashian for raking in $10,000 per tweet may soon be partaking in some schadenfreude. The reality TV star is being sued for an allegedly libelous tweet. And if she keeps up her habit of vaguely disclosing her sponsorships, the FTC will soon be slapping her with fines as well.
Kardashian is a member of the growing cadre of individuals who get paid by companies to tweet advertisements. Thanks to her large following of almost 2.8 million twtitterers, she’s also Twitter advertiser Ad.ly’s highest paid Tweeter. The company’s CEO Sean Rad says that she gets paid $10,000 per tweet. But Kardashian’s attempts to fit ads into 140 characters could open a can of worms when it comes to disclosure and proper attribution.