Kindle

Paperback vs. ebook: the staging ground for a generational battle

The recent Hachette and Amazon standoff got me thinking again about the e-reader. 

Of all the transformations of physical media to digital, I can’t think of one that has rumbled on and divided audiences like the paperback to ebook. 

Arguably not CD to MP3, maybe because people could still burn CDs from iTunes (the move to subscription music was more gradual) whereas people can’t print their ebooks on a whim. 

Arguably calls to SMS to messaging apps, DVDs to streaming, physical games to computer games, these were easy transitions.

Top US buzz brands of 2013

Here are the top 25 US brands of 2013, according to YouGov’s BrandIndex.

This is based on brand perception, acquired by conducting approximately 2.5m interviews a year and asking the question “If you’ve heard anything about the brand in the last two weeks through advertising, news or word of mouth, was it positive or negative?”

It seems the most popular brand of 2013 in terms of positive regard is Amazon.com, which has overtaken Ford as America’s corporate sweetheart.

Optimising PPC landing pages for Christmas

During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?

I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.

However I’ve also realised that PPC ads are for nothing, and a complete waste of searcher’s time and an advertiser’s money, if conversion isn’t happening.