Kiss brings hope for online music sales — through livestreaming, games and merchandizing

Lady Gaga may have only earned $167 for 1 million plays of her Pokerface on Spotify this year, but there are still ways for musicians to make money from their music online. The workhorse for the music industry has long been live shows, with concerts bringing performance earnings as well as providing marketplaces for sponsorships and promotional items like tshirts, CDs and posters. As Kiss’ recent live UStream concert showed, there are a lot of people poised to make money from bands online. 

As AdAge puts it: “It turns out giving a concert away online is a pretty good way to sell beer and video games.”