kmart

Top 20 most shared video ads of 2013

It’s late November, so we’re comfortably past the point where people are no longer agitated that ‘best of the year’ lists are starting to appear already.

In fact I’ve already got my ‘Best Korean Pop Albums’ and ‘Favourite Men’s Health Straplines (abs category)’ lists all lined up and ready to go. In a listicle heavy year, this Winter will be the ultimate in year-end countdown meltdown, or Listageddon as I’m pushing for the late November period to be renamed.

Hot off the presses today (I’m sure there’s a more up-to-date cliche then that) and towering above the rest is Unruly with its Top 20 most shared ads of 2013.

This one’s good because it’s based on fact, not the opinion of some feckless pundit.

How the other half markets: three lessons for luxury retailers in 2013

The posh set may still lord their smart handbags, pricey silks, and Ibiza getaways over the masses in the offline world, but in digital it’s a different story.

Online, luxury retailers struggle to keep up with the Kmarts and J.Crews of the world. In fact, according to a recent study by L2, one in five luxury brands still lack ecommerce capability, and 30 percent of them have yet to incorporate basic site search.