Start Me Up! A profile of Knitd

The internet has opened up hundreds of different ways of accessing content online, which is fantastic from a consumer perspective.

However it has also meant that monetising content is extremely difficult for publishers as people expect to read and watch things online for free.

Knitd, a new web and iPhone app, aims to solve this problem by allowing journalists to sell their articles on an individual basis using a micropayment system.

The model is similar to iTunes, with the idea being that readers won’t mind paying a few pence for a single article.

It sounds like an interesting solution, so I spoke to CTO Richard Sams and CEO James York to find out more…