Knowledge Networks

Social media doesn’t drive purchasing decisions: report

Can social media influence purchasing decisions? Lots of time and money
has been invested in a clear bet that the answer is ‘yes‘.

Some cite anecdotal reports regarding commercial activity on sites like
Twitter, for instance, as evidence that popular social media services
are playing an increasingly important role in purchasing decisions. But
is social media the boon to the influence of purchasing decisions that
many believe it is?