There are still a lot of sceptics out there who consider Twitter overblown with hype and offering no tangible commercial value. I can understand that point of view but it often comes from a lack of vision regarding the role social media can play in customer communication and engagement.
This week I came across a truly innovative way that Twitter is being used in the US to generate demand and tap into a social vibe. Food trucks are cruising the streets of the US, using social media channels like Twitter to reach their audience and drive local street level activity.
The net result is queues of hungry punters lining up to savour their delicacy of choice, coverage in mass media and a whole lot of love and money. Who says Twitter is hot air?