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Can marketers ‘prove’ ROI? It depends on who’s asking
Possibly one of the most frequently, and most frustrating, demands of marketers these days is to ‘prove’ return on investment (ROI). But, is it even possible to do so?
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The five things marketers must do to prove digital marketing ROI
The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.
From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve outcomes to a great extent.
Seven ways marketers can jump-start digital transformation in 2017
Digital transformation is one of those programmes that doesn’t, at first, sound like a marketing initiative.
In some ways, it seems like IT should own it – it is ‘digital’ after all.
Five essential ingredients for digital marketing success
The world of digital marketing is so vast that marketers find it difficult to prioritise.
There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.
Social media lessons from Coca-Cola, Starbucks, and Delta
Are you missing a critical social media KPI?
‘Social media disconnects’, or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn’t a term in many marketers’ vocabulary.
Perhaps it’s time for that to change.