Kyocera Mita

10:10 Splattergate: when greenwashing blows up

What happens when you attempt to promote climate change awareness by
blowing up a few children? You get Splattergate, which is now the name
associated with the fallout from the 10:10 initiative’s ill-conceived
(and now canned) film which depicts children who show no interest in
cutting their carbon emissions exploding at the hand of a teacher who
is more eco-conscious.

And if you’re a brand which supported the 10:10 initiative producing
the much talked-about film, you get a harsh lesson about the risks
associated with greenwashing.