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L.L.Bean

L.L.Bean revises its lifetime returns policy: will it dent the company?

On Friday, L.L.Bean, the 106 year-old retailer known for its clothing and outdoor recreational products, announced a radical change to is unique lifetime returns policy, which allowed customers to return products they had purchased even years after purchase.

Blog Strategy

Free shipping is here to stay, but challenges exist

There may be no free lunches in life, but don’t tell that to consumers who love their free shipping.

Thanks in large part to consumers’ desire to get something for nothing, free shipping has become a common part of the online shopping experience. How common? According to comScore, nearly half of online orders in Q1 2011 were delivered free of charge.