Econsultancy

Menu
- Platform
- Training
- Academies
- Consultancy
- Blog
- Events
- Connect
- Subscribe
Sign In
- Sign in
  
  Email address
  Password
  
  Forgot your password?
  
  Keep me logged in
  
  To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.
  
  Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.
  View our subscription options
  
  Need help signing in?
  
  EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com
  
  APAC: +65 6909 9150 | email: apac@econsultancy.com

L.L.Bean

L.L.Bean revises its lifetime returns policy: will it dent the company?

On Friday, L.L.Bean, the 106 year-old retailer known for its clothing and outdoor recreational products, announced a radical change to is unique lifetime returns policy, which allowed customers to return products they had purchased even years after purchase.

Blog Strategy

Free shipping is here to stay, but challenges exist

There may be no free lunches in life, but don’t tell that to consumers who love their free shipping.

Thanks in large part to consumers’ desire to get something for nothing, free shipping has become a common part of the online shopping experience. How common? According to comScore, nearly half of online orders in Q1 2011 were delivered free of charge.