L’Occitane

l'occitane personalisation

How L’Occitane brought a personalised in-store experience to mobile

Among the digital products and services we use day-to-day, personalisation is increasingly becoming the norm.

From emails that address us by our first name to search engines that remember our history and preferences, to the sophisticated recommendation engines built into the likes of Amazon, Spotify and Netflix that learn and cater to our tastes, as consumers we are coming to take personalisation for granted wherever we go.