We’ve seen a fresh batch of Twitter ‘storms’ erupt over the past few weeks that are destined to feature in the presentations of many a social media speaker for the next year.
O2 held it’s head high following a data leak, Snickers is being investigated by the ASA and @LAFitness has come out of the week fairly bruised. A good, bad, and ugly you might say.
While many of these, like so many other examples, pass by without long-term damage – some survive and cause reputational problems that could easily have been avoided.
We’ve gathered together four experts to ask their opinion of the three cases, and provide input on best practice for responding to such situations.