Lamborghini

Why brands are increasingly creating experiences & adventures to woo consumers

Consumers increasingly desire experiences over things, but companies that sell physical products aren’t out of luck. In fact, many are capitalizing on consumers’ taste for experiences to make their products more appealing and bolster their brands.

Take, for example, Leica, the German manufacturer of high-end cameras. It’s getting into the travel business to engage photography enthusiasts.

Oooh, cars! We review the new Lamborghini website

Lamborghini launched a new website at the beginning of September.

We can be pretty sure the product photography will be good – that’s the supercar stock in trade – but is the rest of the website any good?

Here, I examine what works, what doesn’t, and what’s up for debate.